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Voucher use may prompt address management improvements
Nov 17 2011, 16:59 PM
Good address management may be key for companies hoping to make the most of their marketing efforts by using discounts or voucher codes.
Managing Director of NetVoucherCodes.co.uk Steve Barnes stated that the introduction of such offers are a good way for businesses to encourage people to be loyal to them.
He noted that many retailers, including Boots, Homebase, Debenhams and Tesco, now offer voucher codes to online shoppers, while their popularity is rising all the time.
"We're seeing a significant rise in the number of retailers who are choosing to offer voucher codes at certain times of the year to help boost sales," Mr Barnes said.
He added that the run-up to Christmas is often a popular time for such measures to be used.
European Chairman of Nectar owner Aimia Richard Baker recently told Marketing Week that businesses should do more to take care of existing customers, rather than simply trying to attract new ones. 
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