support
Send this page to a colleagueData quality news
Virgin Media may benefit from address management improvements
Dec 1 2011, 10:55 AM
Address management might prove important for Virgin Media as it is aiming to improve the targeting of commercials.
According to New Media Age, the broadcaster is hoping to develop a system where people will be shown different advertisements - dependant on their location - while watching the same programmes.
The news source noted that the company is hoping to test the service on its online player initially, before ultimately making use of it through TV sets.
A spokeswoman for the corporation said: "We have a great understanding of our customers and a network intelligent enough to create new opportunities and build new markets."
She added that customer experience is a top priority for the business throughout the process.
Address management might also prove important for Nectar as it recently announced that the first 7,500 people who sign up to trial its Adpoints service over the next three months will receive 1,000 bonus points, New Media Age reported. 
-
Find out more on
postcode search
solutions for accurate addressing.
- Download our product brochures
- See our products in action - watch our demos
- You can also call us on 0800 197 7920 or email us direct
Related articles...
-
Jamaican senator calls for address database
- May 11 2012, 11:04 AM Jamaican senator calls for address database
-
ICO figures highlight importance of sound address management
- Apr 25 2012, 16:41 PM ICO figures highlight importance of sound address management
-
Ofcom bids to safeguard the UK postal industry
- Mar 28 2012, 12:57 PM Ofcom bids to safeguard the UK postal industry
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
