support
Send this page to a colleagueData quality news
Social media marketing 'requires hard work'
Jul 15 2010, 16:04 PM
Social media marketing requires up-front hard work and companies should not expect instant gratification.
This is according to Denis Pombriant, Managing Director of the Beagle Research Group, who noted that if established properly social media can "become a revenue engine".
However, writing for CRMBuyer.com, he suggested that marketing professionals should not expect instant results.
"Don't just build a community; engage it and keep engaging it with questions and activities that keep people engaged and coming back. Those people will give you the information you need to build products and implement winning strategies," Mr Pombriant commented.
He added that inbound data gathering should be a company's top priority.
A recent survey carried out by GetResponse revealed that email messages with a social media sharing option generate 30% higher click-through rates on average than those without any.
Simon Grabowski, Founder of GetResponse and Chief Executive of Implix, said the best thing about including a social media sharing option to emails is that it costs nothing to do.
-
See how
Contact
Data Management (CDM) can benefit your marketing.
- Download our product brochures
- See our products in action - watch our demos
- You can also call us on 0800 197 7920 or email us direct
Related articles...
-
L’Oreal launches data campaign
- Dec 21 2011, 16:51 PM Data central to new marketing campaign
-
Nissan push direct mail boundaries
- Dec 21 2011, 16:49 PM Engaging direct mail campaign
-
Social media can enhance email marketing for b2b markets
- Dec 15 2011, 14:05 PM B2B companies using social media to leverage email marketing
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
