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Social media can enhance email marketing for b2b markets
Dec 15 2011, 14:05 PM
Business-to-business (b2b) markets are leveraging social data generated from social networks to enhance and direct their email communications, it has been found by BtoB Magazine.
Email marketing is still a powerful tool for companies operating b2b, with estimates predicting $1.5 billion (£1 billion) sales from the marketing device in 2011. However, b2b businesses are branching out to social media, realising its data potential, rather than harnessing it for publicity.
Using Professional Services for Data Strategy can reap significant rewards for companies operating in the industry. Generating and maintaining data can result in effective marketing campaigns and excellent customer communication.
Kara Trivunovic, global director-strategy of StrongMail, believes that, at a more detailed level, marketers can learn more about the nature of their audiences based on social network data.
Well informed email marketing campaigns can open a wealth of potential, and social media complements the ability to do this.
Capturing the big data available on social outlets can have a positive influence over your email sales, call centre capability, point-of-sale approach and direct mail knowledge.
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