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Royal Mail unveils new direct marketing tool
Jun 23 2010, 17:34 PM
Royal Mail has unveiled a new marketing tool aimed at assisting marketers with unaddressed campaigns.
The service, known as Customer Finder, is available online and helps direct marketing professionals to identity potential new customers, Post and Parcel reports.
"Door to door is an effective way for companies to advertise their products and services and this development will help them get even more from their budgets and reduce waste by helping them reach out to their intended audiences," said Philip Rickets, Head of Door to Door Strategy, Marketing and Sales at Royal Mail.
He added that the organisation is committed to helping businesses use Royal Mail's unaddressed service in as targeted a way as possible.
Royal Mail revealed earlier this year that a website it launched to assist the direct marketing industry has been more popular than anticipated, exceeding its initial membership target by 146%.
The site showcases examples of creative work and features advice from industry experts.
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