Data quality news
Royal Mail launches info resource
Dec 19 2011, 16:47 PM
A new online address verification database will be available from the Royal Mail to businesses with the correct licenses. The new online Compliance Centre will help address verification and hygiene service providers make the most of the national address database.
Mailers can now use the information to create and verify their own address database and mailing lists, which vastly improves communications between business and customer. The PAF database contains more than 29 million addresses in the UK and Northern Ireland.
The PAF compliance centre has been built to in an effort to instil confidence into licensed PAF Solutions Providers that they are licensing their end-users correctly and consistently. It also ensures that users are maximising the value from the PAF licence.
Steve Rooney, head of Royal Mail’s Address Management Unit, said:"The content on the Compliance Centre will continue to evolve and support continuous learning with new licensing scenarios added on a regular basis."
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