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Marketers should consider using video in B2B marketing, expert claims
Jan 9 2013, 14:24 PM
Video can help to improve the performance of B2B marketing, one expert has suggested.
Speaking to Media Post, Acxiom Global Vice President of Product Solutions David Baker advised an increasing number of companies to "embrace video" in the next year.
Mr Baker suggested that the next 12 months offer a good opportunity for email marketers to introduce new ways of promoting their products and services.
"Video is making a comeback in the email space, and this is a year to rethink your content strategy as a main component of your communication strategy," he underlined.
There are several channels that marketers can use to boost the exposure of their company, with digel marketing expected to be successful in the coming year.
The Direct Marketing Association's Quarterly Business Review for the third quarter of 2012 suggests that marketers are now showing confidence in the field, potentially leading to increased revenues
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