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Keeping customers happy 'takes more than a few tweets'
Feb 15 2010, 11:50 AM
Businesses must be committed if they choose to use Twitter as a customer relationship management channel, it has been suggested.
Andrew Girdwood, Head of Search for bigmouthmedia, noted that "one person occasionally tweeting away" is not enough to keep followers happy.
Companies need to invest resources into this area if they want to communicate with customers in this way.
However, he pointed out that it is difficult for businesses to see how much impact Twitter is having on their sales.
"With the economic recovery only just underway and weaker than hoped for it is no surprise that many brands are playing it safe and needing robust ROI projects in advance of any new projects," Mr Girdwood commented.
A recent study by the Internet Advertising Bureau revealed that 88% of UK brands rate social media as important, with many planning to allocate more of their marketing budgets towards this over the coming year.
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