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Identity authentication technology 'can reassure customers'
Feb 17 2011, 10:28 AM
Businesses may want to invest in identity authentication technology in a bid to reassure their customers about the security of their personal information.
Jim Harris, a data quality writer and consultant, told the IT Business Edge website that he was personally a victim of identity theft, with criminals using information that was a decade old to make fraudulent purchases.
He said the growth in popularity of the internet has made consumers more worried about what is being done with the details they pass on to companies.
"Since more and more of our lives are spent online nowadays, more of us are getting concerned about data privacy in terms of who has access to our data," Mr Harris stated.
Earlier this month, the value of an investment in identity authentication solutions was highlighted by the CIFAS Staff Fraud Database report.
It found there was a 62.5 per cent increase in staff members unlawfully obtaining or disclosing personal data in 2010.
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