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Good customer data management may be key for Boots
Dec 8 2011, 10:40 AM
Boots has announced plans to offer users of its Advantage Cards personalised vouchers at its tills, something that may make customer data management an important consideration for the company.
The retailer plans to introduce the scheme at all of its 2,500 locations across the country and will make use of information gathered about the shopping habits of those signed up to the loyalty scheme, reports Marketing Week.
At present customers can collect tailored vouchers through the post and at kiosks instore, but are only able to receive generic offers when they reach the checkout.
Marketing Director for Boots Elizabeth Fagan suggested customers "want to feel they are being rewarded for the custom they give in terms of experience, products and range, but also through appreciation".
She added the corporation hopes people will feel more "personally rewarded" once the scheme comes into effect.
Under the Advantage Card scheme shoppers are rewarded with one pence to spend in store for every point they earn from purchases. 
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