support
Send this page to a colleagueData quality news
Email marketing grows up
Mar 8 2007, 12:53 PM
New research has suggested that email marketing is showing signs of maturity as a marketing tool.
A study from Forrester Research has claimed that the medium is coming of age and now has almost universal penetration. The survey found that 97 per cent of consumers use email marketing, meaning targeting the audience you want to reach in such a campaign is increasingly important.
Data quality is important in email marketing campaigns to ensure that people are not being deluged with emails that do not relate to them. Dirty data can cause problems in email marketing campaigns by costing companies considerable time and money, as well as becoming a source of annoyance to those who are receiving the unwanted emails.
As such, data cleansing has an important role to play in this increasingly important market and data quality needs to be maintained at a high standard so as to ensure companies are reaching the right audience.
Explaining the current position in the marketplace of email marketing, Forrester analyst Shar VanBoskirk said: "Despite concerns about declining attitudes toward email marketing, the medium is alive and well."
© Adfero Ltd
-
See how
Contact
Data Management (CDM) achieves data quality for your business
- Download our product brochures
- See our products in action - watch our demos
- You can also call us on 0800 197 7920 or email us direct
Related articles...
-
Big data can be a messy business
- Apr 27 2012, 10:21 AM Big data can be a messy business
-
Poor data handling can result in loss of business
- Apr 24 2012, 16:00 PM Poor data handling can result in loss of business
-
Big data is contributing billions to the economy
- Apr 5 2012, 10:33 AM Big data is contributing billions to the economy
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
