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New household survey raises data quality concerns in Canada
- Jul 28 2010, 11:10 AM The scrapping of Canada's compulsory long-form census could create data quality problems for public sector and business organisations.
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Identity fraud up 14%, says survey
- Jul 28 2010, 11:09 AM A new report has revealed that identity fraud increased by 14% in the first half of the year.
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Consumer engagement 'is key to social media marketing'
- Jul 27 2010, 11:13 AM Social media marketing strategies are most successful when companies succeed in creating a community, according to one industry expert.
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Businesses urged to share data quality software
- Jul 27 2010, 11:12 AM Shared data quality software could be the solution to procurement difficulties, according to one expert.
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Direct marketing 'offers flexibility'
- Jul 26 2010, 11:02 AM Companies can get creative with their communications by using direct marketing, according to one expert.
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Address validation 'saves customers money'
- Jul 26 2010, 11:01 AM Delivery businesses can improve their relationship with clients by offering address validation services, according to one website.
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Reduce costs 'by cutting valueless data'
- Jul 23 2010, 11:54 AM In most cases, at least half of the data held by organisations is valueless, it has been claimed.
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Mobile marketing 'could take over from internet marketing'
- Jul 23 2010, 11:48 AM The popularity of mobile devices means that mobile marketing is becoming increasingly important.
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Cloud computing 'could help businesses recover from downturn'
- Jul 22 2010, 16:04 PM The majority of IT decision makers believe cloud computing could help to drive economic growth, it has been revealed.
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Direct mail 'still top choice for US businesses'
- Jul 21 2010, 16:04 PM Direct mail represents 17% of overall marketing spend, according to new research.
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