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Businesses 'can bond with customers through social media'
- Jul 19 2010, 16:04 PM Social media marketing enables businesses to engage with their customers, it has been claimed.
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Data quality 'should be responsibility of all employees'
- Jul 15 2010, 16:04 PM Most problems begin when data is generated, with the IT department often left to sort things out at a later date, it has been suggested.
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Social media marketing 'requires hard work'
- Jul 15 2010, 16:04 PM Marketers should not expect instant gratification, according to one expert.
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People 'do not take social media security seriously'
- Jul 14 2010, 16:04 PM Internet users do not take their security seriously where social media is concerned, it has been suggested.
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DMA 'to improve sustainability guidelines'
- Jul 14 2010, 16:04 PM The DMA is establishing a working group to deal with environmental issues.
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Direct mail volumes 'will decline without innovation'
- Jul 13 2010, 16:04 PM Direct marketing professionals need to play on the channel's strengths, it has been claimed.
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People 'must be educated about online fraud'
- Jul 13 2010, 16:04 PM People should be educated about the risks of online fraud, it has been claimed.
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Direct marketing 'should be driven by data'
- Jul 13 2010, 16:04 PM Companies should use data to drive their direct marketing campaigns, it has been claimed.
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Consumers offered ID prevention advice
- Jul 12 2010, 16:04 PM Consumers have been offered some advice on how to protect themselves against ID fraud.
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Businesses 'must be aware of mobile device data risks'
- Jul 12 2010, 16:04 PM Companies should use data to drive their direct marketing campaigns, it has been claimed.
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