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Direct marketing 'to help build Ocado's profile'
Mar 31 2011, 10:31 AM
Address validation tools may be required by Ocado as the company embarks on a new direct marketing campaign.
The retailer is combining a number of advertising channels as it seeks to build its profile among consumers, with direct, digital and outdoor commercials being favoured over the more traditional use of television and print, reports Marketing Magazine.
Matt Knight, head of marketing, insight and communications at Ocado, said the aim is to communicate the organisation's message in a fun and creative manner.
"The campaign will turbo-charge our regular direct-response activity, so when people receive an Ocado insert through their door, an email in their inbox or a coupon with their newspaper, there will be an even stronger connection," he said.
According to the company, its work is governed by four main goals - to provide great value, choice and service to consumers, as well as offering them a green way to do their shopping.
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