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Direct marketers urged to 'evolve'
Nov 16 2007, 14:55 PM
Direct marketing initiatives need to evolve to keep up with the changing demands of consumers, it has been claimed.
Phil Nunn, founding partner of Trinity Communications, has explained that direct marketing must become more in tune with the needs of consumers if it is to provide them with the service that they require.
One way to do this is for businesses to ensure that they have a high standard of data quality and use that information to carry out data enhancement initiatives.
Such an approach can help to deliver improved direct mail initiatives that are better targeted towards the consumer.
It has recently been suggested that one of the most important things to make a direct mail campaign successful is ensuring that it is effectively targeted towards the likely reader and data enhancement technology can help that to happen.
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