support
Send this page to a colleagueData quality news
Direct mail 'proving popular again'
- Nov 3 2009, 11:09 AM
Businesses may benefit from sending direct mail rather than email bulletins to their customers, it has been suggested.
Writing for Black Star Rising, Wayne Ford, group design director of Haymarket Business Media, said the marketing form "may be making a comeback".
Although many organisations use emails to promote their products and services, he claimed it is highly likely that the information is not getting through to consumers due to spam filters.
"If your email campaign isn't working for you, consider direct mail as an alternative. And if your email campaign is working for you, consider it as an addition to the mix," Mr Ford added.
A recent study carried out by Pure360 revealed that consumers are more responsive to email marketing at certain times of the day.
The research revealed that people are more likely to open mail concerning financial and lifestyle changes after lunch than they are in the morning, the Direct Marketing Association reports.
Read about Experian QAS' Contact Data Management CDM solutions
Related articles...
-
Social media marketing 'is not about making money'
- Mar 5 2010, 13:27 PM Social media marketing is about more than just making money, it has been claimed.
-
ICO issues guidance ahead of general election
- Mar 5 2010, 13:27 PM The organisation is urging parties and candidates to respect privacy rules.
-
Councils 'need data security specialists'
- Mar 5 2010, 13:26 PM Councils should put professionals in place to ensure that data is held securely, it has been claimed.
-
Labour Party 'investing in DM ahead of election'
- Mar 3 2010, 11:33 AM The Labour Party is adopting a direct marketing strategy ahead of this year's general election, it has been reported.
-
Businesses 'should align social media campaigns with other marketing strategies'
- Mar 1 2010, 11:40 AM Companies should align their social media campaigns with other promotional strategies, it has been suggested.
For more news, you can also click on the category of your choice in the right hand menu.
