support
Send this page to a colleagueData quality news
Direct mail 'is a flexible option'
Jul 29 2010, 12:38 PM
Direct mail is an extremely flexible marketing option, it has been claimed.
Writing for Marketing Week, Royal Mail Media Director Mark Thomson noted that the "space and time constraints of other media don't apply to mail".
He pointed out that companies sending out material in the post "can be as detailed, precise, expansive, verbose or as brief" as they want to be.
"And, of course, while people do inevitably throw some of their post into the recycling bin, when they open it, they look at it," Mr Thomson said.
He added that organisations are more likely to gain the undivided attention of consumers if they drop something eye-catching through their door.
Writing recently for the same publication, Russell Parsons claimed that one of direct mail's unique selling points is that it enables businesses to "physically engage with consumers".
He added marketing professionals need to be more innovative and take advantage of this fact.
-
See how
Contact
Data Management (CDM) can benefit your marketing.
- Download our product brochures
- See our products in action - watch our demos
- You can also call us on 0800 197 7920 or email us direct
Related articles...
-
L’Oreal launches data campaign
- Dec 21 2011, 16:51 PM Data central to new marketing campaign
-
Nissan push direct mail boundaries
- Dec 21 2011, 16:49 PM Engaging direct mail campaign
-
Social media can enhance email marketing for b2b markets
- Dec 15 2011, 14:05 PM B2B companies using social media to leverage email marketing
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
