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Digital marketing solutions seen as top priority for 2012
Dec 16 2011, 10:38 AM
Data quality software integration has been revealed to be a top priority for marketing strategies in 2012.
A survey of more than 500 marketing professionals, conducted by Lyris, identified the top concerns and challenges marketers face and offered recommendations to overcome these challenges.
Top on the list of New Year (marketing) resolutions, was understanding advanced algorithms that link your customers and products. Data quality software integration is useful in performing this task, which offers numerous benefits. Intelligent data is frequently being cited as the 'gold mine' of modern commerce, and integrating it into your marketing plans could see sales boom.
In this way, it is unsurprising to see solutions such as 'executing smart segmentation' and 'implementing an integrated solution approach' as also being popular resolutions. Email marketing was recently shown to be consistently popular with businesses, and email marketing solutions have been identified as the fifth top priority for 2012.
Sandrine Deveaux, head of ecommerce at Harvey Nichols, commented: “In evaluating our email marketing program, it was clear that Harvey Nichols needed a digital marketing solution that would provide segmentation, automation and seamless delivery and measurement of our email marketing campaigns to take our online marketing to the next level.”
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