support
Send this page to a colleagueData quality news
Data quality important with emergence of social CRM
Aug 19 2009, 15:11 PM
Contact data management is proving more crucial with the growing influence of social customer relationship management (CRM) as a marketing tool.
Traditional methods of engaging with the single customer view are being overtaken by social technology and the possibilities opened up by this data strategy, reports Dion Hinchcliffe, writing for the website Zdnet.com.
As a result, data quality is even more important with online customer communities now making way for social CRM, which brings together the digital community and combines it with crowdsourcing and customer service.
Mr Hinchcliffe finds that the success of a social CRM data strategy lies in the fact that it empowers consumers as they are engaged with the company and can offer each other support and information.
According to the recent report The Future of the Social Web, social CRM will soon see consumers participating in a shared online experience to rate and offer advice on different brands.
Strive for improved customer service by managing your contact data strategy with Experian QAS.
-
Strive for
better
customer management
- Download our product brochures
- See our products in action - watch our demos
- You can also call us on 0800 197 7920 or email us direct
Related articles...
-
Go vertical for CRM
- Jan 6 2012, 14:53 PM Implement an integrated suite for effective customer relationship management
-
Nearest address: The most innovative software tailored to you
- Dec 22 2011, 14:30 PM Have a happy (interactive) New Year
-
Good customer data management may be key for Boots
- Dec 8 2011, 10:40 AM Boots may find customer data management is important for plans to personalise its Advantage Card offerings.
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
