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CRM 'is an effective tool for businesses'
Dec 9 2009, 11:48 AM
Customer Relationship Management (CRM) is extremely beneficial to businesses, it has been asserted.
Business Link Advisor James Cope said that by just broadcasting a message, there is no follow up or interaction with clients.
"[With CRM] you can tailor the next message to them; you can have a whole series of messages that go out," he commented.
Mr Cope noted that CRM does not have to be expensive and pointed out that there are several different solutions available to businesses.
"There's a size for every company and it can do all sorts of things. I would say it would be vital to have one," he added.
According to the latest Marketing Trends Survey from the Chartered Institute of Marketing, 21% of marketers believe the best return on investment is delivered by CRM activities.
The survey revealed that those working in the financial services sector are particularly open to CRM.
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