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Contact data management may aid MasterCard campaign
Sep 28 2011, 11:29 AM
Contact data management could be the key to MasterCard achieving success with its new Priceless London campaign.
The rewards scheme is set to be introduced via in the south-east of England from next week and will be promoted using a variety of methods, including print, outdoor and digital media.
People who own a pre-paid, credit or debit card with the company will be able to sign up to receive invitations to exclusive cultural events, arranged in collaboration with the corporation's partners.
In addition to this, World Signia cardholders will be informed about a number of other offers.
MasterCard UK Head of Marketing Paul Trueman suggested the scheme is part of its efforts to achieve greater "emotional engagement" with customers.
Tottenham Hotspur may also find contact data management has an important role to play, as Marketing Week reported the north London club is looking to make a number of improvements to its correspondence. 
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