support
Send this page to a colleagueData quality news
Contact data management could be important for Groupon
Sep 29 2011, 10:36 AM
Contact data management might prove useful for Groupon as it has revealed consumers will be rewarded for return custom at companies it partners with.
The scheme has been trialled at various locations and according to the corporation has been greeted with a "great" response so far.
Chicago-based Starfruit Cafe is one organisation that tested the system and Derek Miller, Director of Digital Marketing for Lifeway Foods - the business that owns it - stated it has advantages to the systems used by rivals.
He said: "Groupon Rewards ties rewards to spend, not visits, giving our customers incentives to purchase a larger dessert or a second treat the next time they come in."
Groupon points out that customers will be able to gain access to special offers by making multiple purchases at the same retailer, providing they use their registered debit or credit card.
Contact data management improvements might also be on the agenda for Ocado, as it recently announced a new loyalty scheme offering shoppers discounts for a yearly subscription fee. 
- Download our product brochures
- See our products in action - watch our demos
- You can also call us on 0800 197 7920 or email us direct
Related articles...
-
Good customer data management may be key for Boots
- Dec 8 2011, 10:40 AM Boots may find customer data management is important for plans to personalise its Advantage Card offerings.
-
Contact data management might be key to good communication
- Nov 21 2011, 15:12 PM Maintaining a good communicative relationship with customers is vital to businesses, according to an expert.
-
Good contact data management could be important for RIM
- Oct 13 2011, 10:59 AM RIM may benefit from good contact data management as it looks to resolve recent issues.
For more data news, you can choose a category of your choice using the filter functionality on the right hand menu
