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Coca-Cola may find address management useful
Apr 18 2011, 15:58 PM
Address management might prove useful for Coca-Cola as the firm is launching a competition as part of its 125th birthday celebrations.
The soft drinks giant will launch a Retro Poster Maker on its Coke Zone portal and users will be able to submit their own efforts by making use of the company's archive.
Piccadilly Circus' sign will display the winning entry.
Market activation director at Coca-Cola GB Zoe Howorth is quoted by Marketing Magazine as saying: "Coca-Cola is a timeless icon that has been synonymous with happiness and is still as relevant today as it was when it first began in 1886."
She added consumers, partners and employees will all be targeted by the new campaign, which intends to say thank you.
Coke's rival Pepsi might find a data quality strategy proves useful as Mark Ritson, an associate professor of marketing, recently suggested it had "wildly overstated" the importance of its social media efforts on Twitter and Facebook. 
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