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Britons to spend £87bn online in 2013, research shows
Jan 18 2013, 14:51 PM
After starting out as merely a trend, online shopping has revolutionised the consumer market, bringing in a whole host of new opportunities for web users.
The popularity of the technology has caused a range of previously successful retailers to rethink their strategies or, in some cases, even cease to operate.
HMV, Jessops and Blockbuster are just three companies that have struggled to manage as a result of online shopping, while more people are also now purchasing items from their smartphone or tablet.
With this in mind, it is not surprising that December's IMRG Capgemini eRetail Sales Index predicts a 12 per cent increase in consumer spending next year, equating to a total of £87 billion.
During December, online sales jumped by 17.5 per cent on the same month a year before, while the overall total for 2012 stood at £78 billion at online retailers, representing roughly a fifth of all retail sales.
Also, there was a 304 per cent increase in the amount of sales from mobile devices when compared to 2011.
Chris Webster, head of retail and technology at consultancy Capgemini, said: "Visits and sales from either a smartphone or a tablet device are nearly four times higher than last year - we are reaching a point where we are spending longer on our phones shopping than making calls."
Andrew McClelland, chief operations and policy officer at IMRG, also commented on the rise of mobile spending, noting that retail sites can now be accessed through a variety of devices and in a range of contexts.
"Consumers are going to carry out a lot of research prior to making a purchase, so in order to secure their custom the challenge to retailers is around providing both the value and the experience that will make them stand out from the competition.
"In spite of continued tough trading conditions as consumers concentrate of paying down debt, we are forecasting 12 per cent growth for the market in 2013," he continued.
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