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Best practice in direct marketing identified by Global Consumer Survey report
Jun 15 2009, 12:24 PM
Best practice in direct marketing has been boosted by the Global Consumer Survey that was recently carried out by Epsilon.
The report indicates that a data strategy will be more effective if it incorporates the identified triggers that prompt web users to open up emails.
Factors such as the time of day an email is sent and how often emails should be sent are all variables that the study looks at.
Ian Hitt, Managing Director of Epsilon International for Europe, the Middle East and America, commented: "Marketers are shifting budgets into ROI-driven channels such as email.
"The results of Epsilon's Global Consumer Survey will help marketers better understand consumer email behaviour and enable them to maximise the value of their campaigns."
He added that direct marketing can greatly benefit from a data strategy that understands consumer psychology.
The Direct Marketing Association last month (May 27th) launched an online data strategy that provides businesses with the tools to help them develop their environmental policy.
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