support
Send this page to a colleagueData quality news
Authenticity 'is vital for social media marketing'
- Feb 9 2010, 11:30 AM
Authenticity is extremely important for businesses when it comes to social media marketing.
This is the opinion of social media practitioner Leon Benjamin, who noted that customers want to "talk to the organ grinder, not the monkey" and will not be impressed if they discover they are communicating with an agency.
He pointed out that some brands using twitter change the name every day to reflect who the customer is actually talking to.
Companies should consider investing in in-house social media resources, according to Mr Benjamin.
"Keep outsourcing this and in a few years you won't have a business," he commented.
"Authenticity comes from equipping a large number of your employees with tools and empowering them to talk to the market on your behalf," Mr Benjamin added.
A recent report published by 33 Digital revealed that social span is set to increase in 2010 and will present new challenges to marketers.
Improve your Marketing with Contact Data Management (CDM) offerings from Experian QAS
Related articles...
-
Social media marketing 'is not about making money'
- Mar 5 2010, 13:27 PM Social media marketing is about more than just making money, it has been claimed.
-
ICO issues guidance ahead of general election
- Mar 5 2010, 13:27 PM The organisation is urging parties and candidates to respect privacy rules.
-
Councils 'need data security specialists'
- Mar 5 2010, 13:26 PM Councils should put professionals in place to ensure that data is held securely, it has been claimed.
-
Labour Party 'investing in DM ahead of election'
- Mar 3 2010, 11:33 AM The Labour Party is adopting a direct marketing strategy ahead of this year's general election, it has been reported.
-
Businesses 'should align social media campaigns with other marketing strategies'
- Mar 1 2010, 11:40 AM Companies should align their social media campaigns with other promotional strategies, it has been suggested.
For more news, you can also click on the category of your choice in the right hand menu.
