Data cleansing and suppression

Work with data you can trust

Data cleansing is an essential step in ensuring that your organisation makes the right decisions based on accurate and up to date information. Contact data degrades over time and in an ever competitive marketplace you cannot afford to be complacent about it.

Experian QAS are the ideal partner for data cleansing projects offering you the ability to clean and suppress your data as a service with the benefit of insight from our team of professional services consultants. Alternatively you can build it into the heart of your business applications and processes by utilising our on premise Batch with Suppression software - depending on the option that is preferable to your organisation.

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Key business benefits

• Reduced expenditure on outbound communications and attempting to engage with customers who cannot and will not respond.
• Allows your organisation to make more intelligent decisions based on up to date customer and supplier data.
• Accurate and standardised data enables your organisation to share information more effectively across departments.

Data cleansing solution features

Whether you work with Experian QAS on data cleansing as a service or utilise our Batch software tool in house you can expect the following key solution features.

• The ability to generate a report that helps you understand the current state of your data quality and the potential uplift Experian QAS can provide.
• Clean contact data with missing elements completed, spelling errors corrected and postcodes recoded where applicable.
• The option to suppress your contacts against an array of reference data to flag or remove those who have passed away or moved away.
• Additional functionality to append additional information to contact records allowing you to segment and map customers and suppliers to add insight to decision making.

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