Experian QAS Press centre
Experian QAS provides data quality and data management software and services that help organisations drive value from their data. Every organisation stores contact information on its customers/citizens, prospects, suppliers and employees.
Award winning Experian QAS solutions are a result of year-on-year investment in technology development since 1991, to ensure each solution delivers the highest level of functionality and service support.
Experian QAS is a wholly owned subsidiary of Experian Ltd, the global information services company.
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Experian QAS Press highlights
Research shows data quality won't take care of itself
- Marketing Week, 26/2/13
Based on the recent Global Research Whitepaper, Data Advantage report 2013, coverage was gained in Marketing Week magazine highlighting the importance of data quality amongst businesses. The article highlights that 99 per cent of respondents in the UK, US and France now have some sort of data quality strategy in place, yet 94 per cent also say that their databases suffer from common errors, calling into question just what counts as a data strategy for most organisations.
Experian DMP takes on big data
- Decision Marketing, 14/1/13
Following the announcement of the new Experian Data Management Platform, Decision Marketing magazine covered the news by highlighting that The Experian DMP combines data profiling with the ability to discover relationships and uncover inconsistencies across all data. The article quoted Experian QAS managing director Joel Curry: The emergence of Big Data and the mounting pressures facing businesses today from regulation and compliance to cost efficiency and customer retention means that organisations are paying more attention to their data quality.
Experian QAS launches data management platform
- Database Marketing, 11/1/13
In early January, Experian QAS announced the new Experian Data Management Platform. The article featured in Database Marketing magazine highlights the key benefits of the new platform, such as allowing organisations to assign a monetary value to data quality issues as well as the ability to handle large data volumes while giving up-to-date statistics using key reference data unique to Experian.