Vouchers encourage men to shop online

Aug 15 2012, 13:29 PM

Vouchers and discounts are encouraging men to shop online, a new study has suggested.

Retail Digital reported on a survey by Rakuten Linkshare found that 76 per cent of males are encouraged to buy items because of vouchers, incentives and discounts, while free delivery is also a popular selling point.

As well as this, the research found that 36 per cent of men between 18 and 34 consider themselves "very fashionable", with 25 per cent admitting they search fashion blogs to inspire their shopping.

The study discovered that 39 per cent of men under 34 shop online today, while 45 per cent of the 18-25 age group made more fashion purchases this year in comparison to 2011.

However, both customers and businesses need to be vigilant to the potential data maintenance threats involved with shopping online.

Colin Tankard, managing director of Digital Pathways, has stressed that retailers' back end systems must be secure, while personal and credit card data must be encrypted.