Online retail search increases by 9%
Jul 16 2012, 13:26 PM
Total retail search volumes grew by nine per cent in the second quarter of 2012, findings show.
This is compared to the same quarter last year, with the jump being attributed to a rise in mobile/tablet search volumes, according to the British Retail Consortium (BRC)-Google Online Retail Monitor.
Stephen Robertson, Director General, BRC, said: "Mobile searches overall are booming and the biggest growth area within that is for food and drink, showing smart consumers are increasingly using new devices to price check before buying their groceries."
Mr Robertson explained that there are now huge opportunities for food retailers to expand their internet business, making for a big area of competition in the upcoming years.
The rise of the internet has changed businesses' single customer view, with a recent report by Market Research also illustrating how online retail has become more popular.
The study estimated that e-commerce will grow by 15 per cent every year through to 2016.