Go vertical for CRM
Jan 6 2012, 14:53 PM
Customer Relationship Management (CRM) can benefit substantially from looking for 'vertical' solutions; it has been reported by Software Advice.
The evolved ecosystem and advances in technology make the question of customer relationship management one worth revisiting, according to industry expert Lauren Carlson. Implementing an integrated suite, or going 'vertical', offers significant advantages over other methods.
The biggest benefit of a vertical solution is that the end user won’t bear the burden of development. The company will receive software that has industry best practices and processes built in by a vendor that is familiar with the industry. In this way, customers will benefit from experts who speak their language.
Vertical solutions are often more popular because the built-in best practices and processes provide a level of familiarity that you don’t get with a generic CRM solution. According to Wes Snow, President of Ascendix Technologies, the system has to meet the needs of the industry. The system "has to speak their language. Otherwise, they’re going to say, ‘I don’t know what you’re trying to do here, but this isn’t what we do'."